In today’s world of digital marketing, a lot of businesses are wondering if they should even bother with press releases anymore. After all, with so many other options out there, why put time and effort into something that may or may not work? Here’s the thing: press releases are still an incredibly effective way to reach your target audience—if they’re done right. A well-written press release can result in media coverage, which in turn can lead to increased traffic and conversions for your business. Unfortunately, not all press releases are created equal. In fact, many of them are so poorly written that they end up doing more harm than good. If you want to make sure your press release gets results, there are some important things to keep in mind. In this blog post, we will share some tips on how to write a press release that gets results every time.
Make It Newsworthy
When you're writing a press release, the first thing you need to think about
is what will make it newsworthy. Is there something new or different about your
product or service? Is there a trend that you're trying to tap into?
Think about what would make someone want to read your press release. If it's
not interesting or newsworthy, chances are it's not going to get much
attention. So make sure you've got a hook that will grab people's attention and
make them want to learn more.
Keep It Short & Sweet
If you want to get results from your press release, make sure it is short
and sweet. The shorter it is, the more likely it is that people will read it.
Keep your language simple and easy to understand, and avoid using industry
jargon. Get to the point quickly, and make sure your most important information
is at the beginning of the release.
Use Simple Language & Active Voice
It's no secret that people have shorter attention spans than ever before. In
order to make sure your press release gets read, you need to use simple
language and write in an active voice. This means using short, direct sentences
and avoiding jargon or overly technical language. Keep your target audience in
mind when writing and make sure the content is easy for them to understand.
Include A Call To Action
If you want your press release to get results every time, include a call to
action. A call to action is an instruction or request for the reader to do
something. It could be as simple as asking them to visit your website or
contact you for more information.
Make sure your call to action is clear and easy to understand. You don't want
to confuse your readers or make them work too hard to figure out what you want
them to do. Be specific and use strong verbs that inspire action. For example,
"visit our website," "download our free e-book," or
"contact us today."
If you're not sure what call to action would be most effective for your press
release, ask yourself what you want your readers to do after reading it. Do you
want them to buy your product? Contact you for more information? Share it with
their network? Once you know what action you want them to take, craft a call to
action that will help make it happen.
Format It Properly
To get the most out of your press release, you need to format it properly.
This means including all the essential elements and making sure they're all in
the right place.
Here's what you need to include:
1. A catchy headline
2. A subheadline (optional)
3. The dateline
4. The lead paragraph
5. The body paragraphs
6. The boilerplate
7. The contact information
8. Any attachments or images
When you format your press release correctly, you give yourself the best chance
of getting results from it. So make sure you take the time to do it right!
Distribute Your Press Release To The Right People
There are a lot of ways to distribute your press release, but not all of
them will get you the results that you're looking for. Here are a few tips on
how to distribute your press release to the right people:
1. Make a list of the media outlets that you want to target. This could include
newspapers, magazines, websites, blogs, and radio stations.
2. Research each outlet to find out who the best person is to contact. This could
be the editor, reporter, or even a general email address.
3. Personalize each email or pitch that you send out. Include a brief note
about why you think the outlet would be interested in your story.
4. Follow up after you've sent your press release. A quick phone call or email
can often make the difference between getting coverage and being ignored.
Final Thoughts
When you sit down to write a press release, it's important to keep in mind
what your end goal is: to get results. Whether you're looking to generate media
coverage, drive website traffic, or increase sales, every element of your press
release should be crafted with that goal in mind.
Here are a few final tips to help you get the results you want:
1. Keep it newsworthy.
Your press release needs to be newsworthy enough to capture the attention of
journalists and editors. If it's not, it's likely to get ignored. So, before
you hit "send," ask yourself: is this something my target audience
would actually care about?
2. Make it scannable.
Most people who read your press release will do so online, which means they'll
be scanning rather than reading word for word. So, make sure your release is
easy to scan by using short paragraphs, bullet points, and clear headlines.
3. Use quotes sparingly.
Quotes can be a great way to add credibility and authority to your press
release, but use them sparingly. Too many quotes will make your release feel
like an advertorial instead of newsworthy content.
4. Include contact information.
Make it easy for journalists and editors to get in touch with you by including
your contact information at the end of the release (include your name, title,
company name, email address, and phone number.
0 Comments